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As B2B creator marketing grows, so does the talent pool, which is, in turn, accelerating the market even faster. Creator marketing experts advise a new wave of B2B talent entering the industry

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Emily Ward, CEO and co-founder‍

B2B creators have a unique advantage over their B2C counterparts in that they're likely experienced in networking with other professionals. Creators should use that experience to build their online network, said Ward. "Our advice for emerging B2B creators would be to approach their online community similarly to how they would with building a network anywhere else," she said. "You need to connect with other contacts in the space, look for ways to collaborate to jointly leverage your audiences and have an always-on approach to building your community. It takes time and deliberate effort, but it always brings results."