Here's what we know about the potential ban of TikTok and what steps you can take to adapt to potential changes.
In anticipation of the ban, many TikTok users are exploring alternative platforms. While new apps like RedNote (also known as Xiaohongshu or little red book) are gaining popularity, we anticipate brands will pivot budgets to platforms like Instagram Reels,YouTube Shorts, and SnapChat - we recommend you prioritize them as part of your content strategy. If you haven’t already, consider using the remainder of this week to push your audience on TikTok to other established platforms – here are a few things to try:
- Pin a video to TikTok with details about your other platforms and where your audience can find you (+ add direct links in your bio)
- Run a giveaway to attract new followers on Instagram
- Ex. Create a TikTok post promoting the giveaway, encouraging viewers to follow your Instagram account. Ask them to comment on the TikTok if they’ve followed you, and randomly select a winner from those comments. Once the winner is chosen, it will be announced on Instagram.
- Post very consistently on any new platforms for at least 30 days to gain traction
- Ex. 2 videos per day to YouTube Shorts for 30 days
We also recommend that you ensure you’ve backed up your TikTok, in the event that it becomes inaccessible - here are some steps to take:
- Save your live videos
- There are websites like Repurpose.io that can help you save all your live TikTok videos in bulk (+ they have a free trial!)
- Download your drafts, if you don’t have them saved elsewhere
- Scan your direct messages + saved content to see if you have any information stored there that you’d like to screenshot or download
If you have any immediate concerns or questions about the TikTok ban, please don’t hesitate to reach out to your talent manager or head of talent. You’re not alone in this, we’re here to help!
