Listen to the podcast episode here

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Influencer marketing and content creation has grown from the early days of mommy blogs to an estimated $24B global industry—and Gen Z is leading the charge. This episode features a conversation with Jess Hunichen, co-founder of Shine Talent Group, to break down how content creation became a career path, why it resonates with Gen Z, and what’s next for the space.

You’ll hear about:

• The rise and evolution of influencer marketing
• What most people get wrong about creators
• Why Gen Z is uniquely built for this industry
• What the future holds—from newsletters to investor-creators

Whether you're a marketer, creator, or just influencer-curious, this conversation brings insight into the state of the industry and a glimpse at where this digital economy is headed.